Joining fee waived for merchants signing up before the end of 2010!

Includes free advertising and web page.

As a Viro Merchant you will enjoy:

• A means to reward your loyal customers. 
• Another good reason why customers should return. 
• The ability to compete with major retail outlets.  
• Free advertising, promotions and web presence. 
• Viro members actively looking for your store. 
• Easy implementation, just register… we do the rest. 
• Depending on your level of participation, a means of collecting vital data on customers. 
• Being part of the Viro community and making a real difference to the causes you care about.

Reward, Retain, Differentiate
and Position....
through the Viro Rewards Program 

Reward your customers for their loyalty...

Give your customers another reason to continue being loyal to you. Members earn Rewards from shopping at any Viro merchant and are able to redeem these for a gift card which they can spend anywhere they choose... possibly back in your store. Statistics from a variety of retail studies have shown that when customers feel rewarded, they spend more than they otherwise would have – by as much as 20%.

Retain your customers...

We all know it’s easier to retain a customer than it is to attract a new one. Give your customers a reason to continue shopping at your store – offer them something new and something that will make them feel good about shopping.

Differentiate your business...

While some business may enjoy being totally unique (a bit like Viro), the rest have to compete one on one with similar stores just down the road or even across the shopping centre. One of the most tried and tested ways to differentiate your business is to offer something that others aren't i.e. rewards for shopping at YOUR store.

This would be almost impossible up to now, given the cost involved to set up a program. With Viro, you get all the benefits of a top class rewards program for very little outlay.

Position your business as one that cares...

Through Viro, you are able to demonstrate that you care about giving back to the community at large. Members are aware of which Viro fund you support via the Viro website and through POS collateral you display – to all of your customers.

Why Reward 'points' can work better than discounts...

According to Ernie Hug of Loyalty Magic, rewarding with points lets customers concentrate on building points rather than discounts and the points have a higher perceived value than money. Most airlines put one cent for every point into a pool to fund rewards. This means that if a frequent flyer earns 1000 points, they are costing the airlines $10. Most people would not be interested in a $10 discount but will change their purchasing behaviour for 1000 points.
What you receive as a Viro Merchant...

• Monthly reporting on member demographics.
• Individual web page dedicated to your business.
• Free POS material to display in-store.
• In addition, there are other promotional tools that are available, such as coupons offering free rewards for loyal customers etc. Just give us a call to discuss all these options.

How Viro can work for your particular business…

Viro is so much more than just a retail rewards program. This program has been designed to accommodate the needs of any business to consumer enterprise through a variety of participation methods.

Viro Merchant Partnership

As a Viro Merchant Partner you offer rewards to Viro members who use their Viro Visa Prepaid Card as a means of payment. No additional equipment is necessary and it takes less than five minutes to have your system recording Viro transactions. Once we have your details we prepare to activate you as a merchant by swiping a Merchant Activation Card through your existing EFTPOS terminal. As simply as that…

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Viro eMerchants

Your online business is exposed to a membership base of committed potential customers actively wanting to shop at Viro merchants. Through Australia's leading affiliate network system Viro is only paid commission on sales achieved, making this a risk free business builder.

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Viro Vouchers

Through the use of in-store vouchers, you are able to offer Viro members incentives, Rewards and special offers. This is ideal for large ticket items where the Viro Visa Prepaid Card may not be appropriate or for offering special incentives or deals.

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In-store Reward registration and membership technology

We are developing state of the art data gathering technology which will use units called ViroPads that can be installed at POS in selected Merchants enabling Viro members to register their purchases, while using any form of payment, and thereby claim their Rewards. In addition, the ViroPad is an easy means for customers to register as Viro members. As an added incentive, the data captured by this system is available to merchants to better understand their customer base.

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How you participate...

Your contribution

Viro Merchant Partners agree to provide a percentage rebate on all transactions of Viro members. The recommended rebate is at least 5% however this can be negotiated depending on the volume of business generated and the impact you want to have. This rebate is fully tax deductible.

Who gets what...

This rebate is shared - a large percentage is returned to the Viro member in the form of Viro Rewards. A further percentage is contributed to each of the member’s chosen cause and the merchant’s chosen cause.

In addition a percentage goes to Viro to administer the program.

Your commitment

As a Viro merchant, it is important to make the most of Viro by assisting the promotion of membership to your customers. Marketing collateral is supplied to you free of charge to assist in this process. The more members there are, the more we can do to show we care.

Maximising the benefits of Viro…

The Viro Rewards Program can become a key contributor and driver of your sales growth through integrating it as part of your marketing strategies.

When you communicate (via your email campaigns, direct mail, advertising or in-store) with your customers you can tell them about Viro and the great opportunity it offers them, . Not only are you rewarding your customers for their business but you are also contributing to causes your customers care about. This will do wonders for your business image – be sure to make the most of it.

Joining is simple...

It’s as easy as either filling out a registration form online or giving us a call on 1300 GO VIRO to speak to one of our merchant support team members.